IXiang Biscuits and Confectionery

Name: IXiang Biscuits and Confectionery
Address: 36, Jln Tambun Baru, 31400 Ipoh, Perak, Malaysia, Jln Tambun Baru, Perak, MY
Telephone: +60 14-395 4888
Price range: $

74%

Sifumeter

1 critic

4.5

Google Stars

99 reviews

36, Jln Tambun Baru, 31400 Ipoh, Perak, Malaysia

No pork served

$ per person

+60 14-395 4888

Critics reviews

freemalaysiatoday.com freemalaysiatoday.com 21 Feb 2026

Along Jalan Tambun Baru, IXiang Biscuits and Confectionery has spent more than 40 years perfecting a simple pleasure - Ma Ti Su biscuits, better known in Ipoh as Heong Peng.
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1 critic weighed in

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Google reviews

4.5 · 99 on Google

Jocelyn Cheong · Jun 2026

One of the most memorable food discoveries from our Ipoh trip! We first visited during a long public holiday, only to find out that all the Xiang Bing (香饼) had been sold out through pre-orders.
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kave Lau · Mar 2026

This was my first time here, and the first time I'd ever bought freshly baked, piping hot sesame cakes instead of the packaged kind sold in touristy souvenir shops. A very satisfying experience!
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Karen Chan · Dec 2025

Best heong ban ever! Someone mentioned this to me recently and my dear classmate drove us to I Xiang so we can personally experience the hype. Heong ban is baked in a brick well oven over heat which is absorbed within the oven by burning…
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may cheong · Oct 2025

Heard so much about this place so we dropped by. The experience was excellent as the pastry chef had just started to spritz the oven with water to cool it down.
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Aud Seah · May 2026

Traditional heong peah, fired by coconut husk in brick oven. So tasty and fresh from the oven, literally.. don’t think I can find this anywhere else. The owners are so friendly and we took so many photos and videos.
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Tracy Ow · Oct 2025

Interesting to eat the 香饼， after 1 hour cooling off the well oven . Gooyee Good taste and you can taste the coconut fired husk. A place for experiencing how traditional biscuits are made. Simple place.
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Floyd Lee · Oct 2025

We drive by to visit [I Xiang] to see how traditional biscuits we've eaten our entire lives without ever having seen how it's been made! The pong peah was absolutely delicious!
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MY Sam · Nov 2025

5/11/25 - One packet of 8 pieces for RM10. The size is quite big compared to other shops. The skin is quite thick. It has a powdery feel and isn't very fragrant.
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Jessen Tan · Sep 2025

Biscuits freshly made directly behind the simple shop. Using conventional oven which is rare. Lots of varieties to choose from. Free parking in front of the shop.
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MAY M · Oct 2025

The Beh teh Soh / heong peah was freshly bake , delicious and its about 15 mins drive from Ipoh town. You can see how the owner bake the biscuits as well.
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99 Google reviews

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